Report: FC Dallas valued at $470 million

Sep 28, 2022 - 7:06 PM

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FC Dallas gained 13% in value compared to 2021, according to valuations by sports business publication Sportico.

The 2022 evaluation for the North Texas side brings their estimated value up to $470 million.

Based on the list of values across the league, that puts FC Dallas at 23rd place, just behind rivals Houston, who are valued at $475 million. Other in-state rivals Austin FC come in 9th place with an estimated value of $630 million (having a nice new stadium probably doesn’t hurt their situation).

FC Dallas is also projected to have $8 million more in revenue in 2022, bringing their estimate up to $50 million, which is tied for 16th best in MLS. This is $30 million more than they were estimated to receive in revenue in the COVID-shortened season of 2020.

What could be bringing the value down for FC Dallas? It is probably Toyota Stadium, which is now one of the oldest soccer-specific stadiums in MLS. The stadium lacks a lot of new amenities that we are seeing across MLS in places like Cincinnati, Austin or soon in St. Louis.

Owners Dan and Clark Hunt have made attempts to improve the facility, though, adding the National Soccer Hall of Fame to the south end of the stadium, and there are discussions of future improvements to the East and North ends of the stadium. One can only hope the North end with the stage can be reworked not to be such an eyesore on TV and in person. The other hope, of course, is some sort of roofing over the East stand.

It is easy to take these numbers with a grain of salt, though they are still fun to discuss and debate. What do you make of these numbers for FC Dallas and MLS? Are you surprised to see FC Dallas this low?