What We Do
Are You Watching This?! is the leading provider of real-time excitement data for college and professional sports around the globe.
With RUWT?!, your customers will always know exactly what channel to watch, when, and why. Whether it's overtime, a no-hitter, a close finish, a big upset, a huge rivalry, or the playoffs are on the line, our engines are watching every game, making accurate predictions so your customers can not only plan ahead, but be alerted immediately when they need to tune in and catch an epic moment.
As the number of games, teams, leagues, stations and online broadcasts continues to grow, so will the importance of curation and recommendations for the only televised genre that must be watched live.
Get in touch with us today to supercharge your
users' experience with your brand.
Featured Customers and Partners
Black Sheep Lodge
We're partnering with Black Sheep Lodge for a hardware installation during March Madness. Stay tuned for details.
March 2012, March 2013
March Madness is the best time of year for sports fans, making it a critical time of year for the CBS network and its partners. The network relies on RUWT?! for automated game alerts posted on their @MarchMadnessTV Twitter handle.
We teamed up with the 29-story Monarch to transform the Austin skyline into a College Football Bat Signal for Sports Fans.
During the closing week of the 2012-2013 College Football Bowl Season, Are You Watching This?! broadcasted our color-coded excitement levels from the roof of The Monarch. With just a glance, you knew exactly how exciting the night's game was.
Is the roof of the Monarch lit up white? No games in progress. Yellow or Orange? You're missing a pretty good game. Seeing Red? Beg, borrow, and steal to get to the nearest sports bar.
From the founders of TiVo, comes Qplay: a social, curated approach to video streaming. Qplay uses the RUWT?! API to pull structured game video data, categorized and rated by excitement.
Smart TV Proof of Concept
This proof of concept for Android smartphones, tablets, and Google TV teases the vision for the Living Room that RUWT?! has held from our inception. Going beyond the requisite scores and alerts, the app can sync with any DIRECTV, GoogleTV, or TiVo receiver. With just a touch, or the swipe of a finger, you can jump from boring rerun to Instant Classic.
"The What to Watch page in our new iPad app has been the most sticky section, and it's just the tip of the iceberg. We want to curate an experience for the user that works asynchronously, whether they happen to be in the app or not. The next instant classic isn't scheduled in your TV Guide but you'll want to know about it as it is happening."
SportStream (acquired by Facebook)
"Part of the SportStream experience is knowing that you never miss a thing in the sports world on top of all the action around a game, and never missing an important moment, tweet, comment or stat," said Bob Morgan, Co-Founder, SportStream. "The partnership with RUWT makes it even easier to deliver that experience, and it's visually captivating which is really cool. RUWT is like a NFL Red Zone channel, for any sport."
The Telco giant Telstra reached out to Are You Watching This?! in 2012 to bring our technology Down Under. Modelling Australian Rules Football, Rugby, and Cricket wasn't enough, though—we were chosen as the firm to concept, design, and build SportsFan, their brand new mobile experience for their brand new
We love out-of-home digital, so we jumped at the chance to work with Turner Sports for March Madness 2013. Powered by RUWT?!'s global API infrastructure, digital billboards in Philadelphia, Atlanta, New York, Chicago, D.C. and L.A. rotated through the exciting games of the day, articulating the reasons why individual games were exciting, along with the network to catch the finish.
This global sports property will be launching smartphone applications utilizing RUWT?!'s technology.