About
Are You Watching This?! guarantees that no sports fan ever misses an Instant Classic.
Using patent-pending algorithms that process in-game statistics for games around the globe and television listings across the U.S. and Canada in real-time, you (and your DVR) will know when it's time to hustle to the couch.
Company Stats
- Company founded in 2006, based in Austin, TX
- Rating engine went online in 2007, understands more than a dozen sports, and has analyzed 150K+ games
- No outside funding, 100% bootstrapped
- RUWT?! is a one-man shop run by Mark Phillip, a Brooklyn-born MIT Computer Science Major, and lifelong Yankees fan.
The Problem
- 1 in 4 days has 100+ sporting events
- On November 14th, 2009, there were 510
- 8,100+ different TV stations broadcast sports
- 2,500,000+ combinations of ZIP/Postal Code and cable/satellite provider across U.S. and Canada
- As passable solutions for cutting the cord continue to proliferate, viewers' frustration in finding linear content worth watching among hundreds of channels continues to grow.
The Solution
- Rating engine analyzes real-time feed of sports data to pick out Instant Classics in the making
- 25,000 RUWT?! Super Fans act like Nielsen households, identifying great sporting events alongside automated algorithms
- TV lineups for U.S. and Canada are examined daily to determine games each user can watch
- B2B-focused company provides Data Services to larger companies to enhance their existing customer-facing experiences
- Engine incorporates multiple internal and external signals, as well as historical data. Put simply: the more games the engine rates, the better it gets at rating games.
Media
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RUWT?! Tablet
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Grande Communications Social Integration
Articles
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"After a week of being inundated with the next-big-everythings, it's startling and refreshing to hear how Phillip plans to make RUWT a success: by not making a play for platform status."
Digital Trends
March 15th, 2012
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"Mark Phillip wants to save cable television...The secret to his possible success: data."
GigaOM
March 1st, 2012
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"If you have DirectTV, TiVo or Google TV, the app will go one better — it will change the channel of your TV like a remote control to jump you right to the game with just one tap. Check it out."
appolicious
January 17th, 2012
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"You can also swipe side-to-side to flip between games, which should really come in handy come March Madness, when a dozen games are ending all at once on a dozen different channels you can't remember."
The Verge
December 22nd, 2011
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"Then, in the app, it presents you with screens for each game, so you can just flip the screen and switch easily and smoothly between games. Even better, it will even find and recommend awesome games."
guyism
December 22nd, 2011
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"Now when you're flipping through the different games on the app, it can automatically switch channels for you to correspond with the game that you're checking out. Talk about convenient!"
Ubergizmo
December 22nd, 2011
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"The Are You Watching This?! app has a long history of making sure sports fans don't miss the big games with its bookmarklets and apps that popped up notifications or emailed reminders."
engadget
December 21st, 2011
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"RUWT, which playfully stands for Are You Watching This, is a service designed to let you know about sports events you don't want to miss."
PCWorld
October 23rd, 2011
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"His mom got him into a good high school and later into MIT, but he dropped out his senior year."
AustinPost
September 8th, 2011
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"There's a lot of technological advances that are coming. Whether it comes from Nike, whether it comes from a guy like Mark Phillip there in Austin who did Are You Watching This?!, there are things that are going to amaze and stun us."
SI.com's Will Carroll on ESPN Radio
July 27th, 2011
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"One out every four days features 100-plus sporting events. From the major professional sports to college ball, you simply can't catch them all."
ESPN.com
April 18th, 2011
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"The dead-simple site is a gift from the gods for sports fans who need help figuring out which channels to turn to
for their favorite games." ABC News March 17th, 2011 -
"The service reminds us very much of the Music Genome Project, only for Sport Events."
SiliconANGLE
March 16th, 2011
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"As a fan and researcher, I can see where there's potential for this."
MIT Technology Review
January 27th, 2011
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"And if Phillip has his way, RUWT will soon come integrated on the devices already sitting in your living room and hooked up to your TV. I can't wait."
ReadWriteWeb
January 18th, 2011
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"Following the initial success of releasing a browser extension...decided to go all-out with a full HTML5 web app that innovates in both raw functionality and its user interface."
SiliconANGLE
January 7th, 2011
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"If you're looking for the single, must-have Chrome extension for sports fans, this is the extension that has my vote."
makeuseof.com
November 12th, 2010
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"Become the ultimate sports fan with Chrome Extensions"
Google Chrome Blog
August 4th, 2010
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"Did we mention enough that the website "Are You Watching This?" is pretty bitchin'?"
LA Daily News
August 1st, 2010
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"Finally, we don't have to watch 'SportsCenter' on repeat to keep track of what's happening."
AOL Switched
July 22nd, 2010
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"Earlier this year, the service's technology...achieved the ability to factor rivalries into its algorithms, taking it up another notch."
ESPN.com
July 22nd, 2010
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"If you're a sports fan with diverse tastes, you've long since realized you can't possibly watch every broadcast game."
Lifehacker
July 21st, 2010
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"Mark Philip, founder of AreYouWatchingThis.com, joins Will to talk about his site and never missing a great game again."
Baseball Prospectus Radio w/ Will Carroll
May 13th, 2010
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"And we talk to Mark Phillip from areyouwatchingthis.com, a kick-ass sports alert service."
News 8 Austin
April 7th, 2010
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"While learning about Mark's Web site was pretty fascinating, learning about him was pretty fascinating, too."
News 8 Austin
March 15th, 2010
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Startups Focus on Artificial Intelligence at South by Southwest
MIT Technology Review
March 15th, 2010
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10 Austin Startups You Should Meet While You're at SXSW
GigaOM
March 9th, 2010
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"He has come a long way in a very short period of time. He got it; it's a product that people will use."
Austin Business Journal
February 26th, 2010
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"It will change the way you watch sports on television – for the better."
appolicious
January 5th, 2010
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"As the days passed, my skepticism quickly morphed into a healthy mix of optimism and excitement as I began to see how well this add-on did its job."
About.com
February 2nd, 2008
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NPR, Weekend Edition Saturday with Scott Simon
NPR
December 22nd, 2007
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"He closes by arguing that his site's application programming interface 'would do a better job of getting Tivo's groove back than Taye Diggs could ever do.'"
The Motley Fool
September 12th, 2007
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"As games get closer or work their way into overtime, the scoreboard automatically adds points to reflect more entertaining matches."
TechCrunch
Februrary 5th, 2007

