MMA gets landmark TV deal with CBS
Feb 28, 2008 - 7:23 PM LOS ANGELES (Ticker) -- Mixed martial arts will air on CBS, marking the first time in history that a major television network will broadcast one of the world's fastest-growing sports.ProElite, a media company which produces MMA events, announced a multi-year deal Thursday with CBS.
Under terms of the agreement, CBS will televise live two-hour events, scheduled for Saturday nights, four times a year.
"This is a pivotal moment for the sport of mixed martial arts now that a major television network plans to broadcast live MMA events during primetime hours," ProElite CEO Douglas DeLuca said. "We are delighted to enhance our partnership with CBS."
ProElite currently produces MMA events on the Showtime cable channel, which is owned by CBS.
"Mixed martial arts is one of the fastest-growing sports in the country and a wildly popular entertainment vehicle for upscale, young adult audiences," said Kelly Kahl, CBS Primetime's senior executive vice president. "It's original programming for Saturday night; it's live, creating an event-atmosphere; and it's something that hasn't been seen on network television, until now."
- LMPtG1 Another step closer to becoming an olympic sport. Just wait until the countries that have no other world-class athletes band together and start making noise about it. Maybe in 2016? Nope. 2020? Probably not. 2024? Let's hope so..
MMA gets landmark TV deal with CBSMar 14 7:48 PM
Related News
- UFC Pound-for-Pound Fighter Rankings: Alexandre Pantoja maintains position in turning away Steve Erceg 2:05p
- UFC 302 -- Islam Makhachev vs. Dustin Poirier: Fight card, date, odds, location, rumors, complete guide Tue
- 2024 UFC event schedule: Derrick Lewis vs. Rodrigo Nascimento, Islam Makhachev vs. Dustin Poirier on tap Tue
- UFC 301 fight fallout: Next fights for Jose Aldo, Alexandre Pantoja after successful homecomings Sun
- UFC 301 -- Alexandre Pantoja vs. Steve Erceg: Results, highlights, fight card, winners, complete guide Sun
- UFC 301 -- Alexandre Pantoja vs. Steve Erceg: Fight card, odds, start time, date, location, complete guide Sun
- UFC Hall of Fame class of 2024: Mauricio 'Shogun' Rua to be inducted into Pioneer Wing this summer Sat
- UFC 301 odds, predictions, start time, Rio de Janeiro fight card: Pantoja vs. Erceg picks from top MMA expert Sat
- UFC 301 predictions, best bets, odds: Jose Aldo, Michel Pereira among top picks to consider on the main card Sat
- UFC 301 predictions -- Alexandre Pantoja vs. Steve Erceg: Fight card, odds, preview, expert picks, prelims Sat
- UFC 301 fight card: Jose Aldo vs. Jonathan Martinez, Michel Pereira vs. Ihor Potieria among fights to watch Fri
- Jon Jones ponders champion vs. champion fight with Alex Pereira, 'Poatan' welcomes potential challenge Fri