RUWT?! > Press


We Know Big News

Some important company stats and a collection of press clippings.


Are You Watching This?! is the leading provider of real-time excitement data for college and professional sporting events around the globe.

We are proud to call companies like CBS Sports, FOX Sports, SBNation, and VSiN, all customers.

Data Services from RUWT?! empowers our corporate customers to create unique, revenue-driving experiences for their subscribers in the most DVR-resistant genre on television. Whether it's overtime, a no-hitter, a close finish, a big upset, a huge rivalry, or the playoffs are on the line, our engines are monitoring every game so that their subscribers can not only plan ahead, but be alerted immediately when they need to tune in and catch an epic moment.

Company Stats

  • Company founded in 2006, based in Austin, TX
  • Rating engine went online in 2007, understands more than a dozen sports, and has analyzed 400K+ games
  • Three granted patents for Sports Excitement Analytics with the first filed in 2007, granted in 2016, and effective until 2033
  • 100% self-funded, profitable since 2013
  • Launched Sports Gambling spinoff in 2019 and a Sports Data Provider in 2021
  • RUWT?! is run by Mark Phillip, a Brooklyn-born MIT Computer Science Major, and lifelong Yankees fan.

The Problem

  • 1 in 4 days has 100+ sporting events
  • The second Saturday in November is the busiest of the year, reaching as high as 613 games on November 15th, 2014
  • 13,000+ different TV stations broadcast sports
  • 2,800,000+ combinations of ZIP/Postal Code and cable/satellite provider across the U.S. and Canada
  • As passable solutions for cutting the cord continue to proliferate, viewers' frustration in finding linear content worth watching among hundreds of channels continues to grow.

The Solution

  • Rating engine analyzes real-time feed of sports data to pick out Instant Classics in the making
  • System processes from, and translates data and IDs between all major Sports and TV data providers, including Sportradar, Opta, STATS, Champion, Gracenote/Nielsen, and Rovi/TiVo.
  • TV lineups for U.S. and Canada are examined daily to determine games each user can watch
  • B2B-focused company provides Data Services to larger companies to enhance their existing customer-facing experiences
  • Engine incorporates multiple internal and external signals, as well as historical data. Put simply: the more games the engine rates, the better it gets at rating games.


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