Are You Watching This?! is the leading provider of real-time excitement data for college and professional sporting events around the globe.
We are proud to call companies like Bleacher Report, CBS Sports, Comcast, Golf Digest, and Sportradar, all customers.
Data Services from RUWT?! empowers our corporate customers to create unique, revenue-driving experiences for their subscribers in the most DVR-resistant genre on television. Whether it's overtime, a no-hitter, a close finish, a big upset, a huge rivalry, or the playoffs are on the line, our engines are monitoring every game so that their subscribers can not only plan ahead, but be alerted immediately when they need to tune in and catch an epic moment.
- Company founded in 2006, based in Austin, TX
- Rating engine went online in 2007, understands more than a dozen sports, and has analyzed 250K+ games
- Patent for Excitement Analytics filed in 2007, granted in 2016, effective until 2033
- 100% self-funded, profitable since 2013
- RUWT?! is run by Mark Phillip, a Brooklyn-born MIT Computer Science Major, and lifelong Yankees fan.
- 1 in 4 days has 100+ sporting events
- The second Saturday in November is the busiest of the year, reaching as high as 613 games on November 15th, 2014
- 13,000+ different TV stations broadcast sports
- 2,800,000+ combinations of ZIP/Postal Code and cable/satellite provider across the U.S. and Canada
- As passable solutions for cutting the cord continue to proliferate, viewers' frustration in finding linear content worth watching among hundreds of channels continues to grow.
- Rating engine analyzes real-time feed of sports data to pick out Instant Classics in the making
- System processes from, and translates data and IDs between all major Sports and TV data providers, including Sportradar, Opta, STATS, Champion, Gracenote/Nielsen, and Rovi/TiVo.
- TV lineups for U.S. and Canada are examined daily to determine games each user can watch
- B2B-focused company provides Data Services to larger companies to enhance their existing customer-facing experiences
- Engine incorporates multiple internal and external signals, as well as historical data. Put simply: the more games the engine rates, the better it gets at rating games.
Light 200px, 500px
Dark 200px, 500px
Mark Phillip Headshots
Front Side Wide
Super Bowl LI
FedEx MyStory Interview
- "Add the name of Mark Phillip to the ever-growing list of college dropouts who turned out to be pretty darn successful. Mark's Twitter profile reads like this: Brooklyn-born, Austin-based, MIT dropout." A Tribe Called Yes January 27th, 2017
- "Phillip started Are You Watching This?! in 2006 after a career that took him from Microsoft to Trilogy to T3." Austin Inno July 19th, 2016
- "'What we have in SportsFan is the combination of three market-first products that together create an engaging multi-screen brand specifically tailored to Aussie sports fans,' said Buckman." Smarthouse April 19th, 2013
- "RUWT has made a business of social TV, making it more interactive and personalized based on your preferences and needs. Highlighting the example set by Microsoft Xbox, Phillip is an advocate of open ecosystems." SiliconANGLE February 6th, 2013
- "Put on your favorite jersey and invite your pals over because college football is back, and Google TV has everything you need to make the most out of this season." Google TV Blog September 6th, 2012
- "The slick RUWT integration with SportStream automatically alerts users in the app when games elevate to Hot or Epic, with the game "heating up" on the game selection grid and automatically appearing in your game picker." SportStream August 16th, 2012
- "Whether your Dad is a sports enthusiast, game geek, news junkie or movie buff, we've got you covered with these four awesome apps on Google TV." Google TV Blog June 14th, 2012
- "After a week of being inundated with the next-big-everythings, it's startling and refreshing to hear how Phillip plans to make RUWT a success: by not making a play for platform status." Digital Trends March 15th, 2012
- "Mark Phillip wants to save cable television...The secret to his possible success: data." GigaOM March 1st, 2012
- "You can also swipe side-to-side to flip between games, which should really come in handy come March Madness, when a dozen games are ending all at once on a dozen different channels you can't remember." The Verge December 22nd, 2011
- "Then, in the app, it presents you with screens for each game, so you can just flip the screen and switch easily and smoothly between games. Even better, it will even find and recommend awesome games." guyism December 22nd, 2011
- "The Are You Watching This?! app has a long history of making sure sports fans don't miss the big games with its bookmarklets and apps that popped up notifications or emailed reminders." engadget December 21st, 2011
- "RUWT, which playfully stands for Are You Watching This, is a service designed to let you know about sports events you don't want to miss." PCWorld October 23rd, 2011
- "His mom got him into a good high school and later into MIT, but he dropped out his senior year." AustinPost September 8th, 2011
- "There's a lot of technological advances that are coming. Whether it comes from Nike, whether it comes from a guy like Mark Phillip there in Austin who did Are You Watching This?!, there are things that are going to amaze and stun us." SI.com's Will Carroll on ESPN Radio July 27th, 2011
"The dead-simple site is a gift from the gods for sports fans who need help figuring out which channels to turn to
for their favorite games." ABC News March 17th, 2011
- "The service reminds us very much of the Music Genome Project, only for Sport Events." SiliconANGLE March 16th, 2011
- "As a fan and researcher, I can see where there's potential for this." MIT Technology Review January 27th, 2011
- "And if Phillip has his way, RUWT will soon come integrated on the devices already sitting in your living room and hooked up to your TV. I can't wait." ReadWriteWeb January 18th, 2011
- "Earlier this year, the service's technology...achieved the ability to factor rivalries into its algorithms, taking it up another notch." ESPN.com July 22nd, 2010
- "If you're a sports fan with diverse tastes, you've long since realized you can't possibly watch every broadcast game." Lifehacker July 21st, 2010
- "And we talk to Mark Phillip from areyouwatchingthis.com, a kick-ass sports alert service." The Sports Circuit April 7th, 2010
- "While learning about Mark's Web site was pretty fascinating, learning about him was pretty fascinating, too." News 8 Austin March 15th, 2010
- Startups Focus on Artificial Intelligence at South by Southwest MIT Technology Review March 15th, 2010
- "He has come a long way in a very short period of time. He got it; it's a product that people will use." Austin Business Journal February 26th, 2010
- NPR, Weekend Edition Saturday with Scott Simon NPR December 22nd, 2007
- "He closes by arguing that his site's application programming interface 'would do a better job of getting Tivo's groove back than Taye Diggs could ever do.'" The Motley Fool September 12th, 2007
- "As games get closer or work their way into overtime, the scoreboard automatically adds points to reflect more entertaining matches." TechCrunch Februrary 5th, 2007