Are You Watching This?! is a technology-driven studio in Austin, Texas that focuses on the intersection of killer technology, rich data, and powerful user experience. We're the leading provider of real-time Excitement Analytics data for college and professional sports around the globe, and work with leading brands to build state of the art, rock-solid technology to engage with fans everywhere, on any device in any location.

Put our tech chops to work.

Are You Watching This?! API

We invented Excitement Analytics in 2006, monitoring sports around the globe to find the most compelling games at any moment.

The patented technology tracks every major sport, from the NFL to the NRL, from the NBA to the NBL, from Cricket to Car Racing. Whether it's overtime, a no-hitter, a close finish, a big upset, a huge rivalry, or the playoffs are on the line, our engines track every game so your customers can not only plan ahead, but get a digital tap on the shoulder when it's time to tune in.

The API Infrastructure spans the globe and spans multiple hosting providers, ensuring that whether you're in Atlanta or Auckland, you'll have fast responses and maximum uptime.

Data Provider ID Translation

We process data from all of the major Sports and TV data providers, including Sportradar, Opta, STATS, Champion, Gracenote/Nielsen, and Rovi/TiVo. We can break you free from legacy vendor lock-in, and empower you to focus on ground-breaking innovation—not tedious translation.

DVR Extender

The pain of missing the thrilling finish of a game because a recording ended too early, is a universal one for sports fans. 70% of NFL games and more than 1,000 MLB games each year run longer than scheduled.

By analyzing more than 2,000,000 timing data points each year, along with the pace, location, and excitement of each individual game, our Broadcast Duration Projection service can project at any point during a game, how much longer it will be in progress and the perfect time to end a DVR recording.

Headlines

We programatically craft preview and recap headlines for games, articulating the important story lines like Best of Central, Metropolitan meet in Verizon Center as Wild visit Capitals and Harden drains 8 threes, scores 40 as Rockets blow out Suns 133-102. Headlines are available for all sports, in multiple languages and locales.

Social Content

We process social content for every team in the MLB, NBA, NHL, NFL, and the Big 5 in European Soccer, with coverage growing every day. Via the API, you can retrieve the most recent tweets for any individual team, or a blended list of tweets for two teams involved in a particular game.

Natural Language API

What's the Cowboys' Record? Did the Knicks win last night? What's the best game on TV right now? Just a few of the questions that our Natural Language API can decipher and respond to. It has been integrated with a slew of services, like Slack, Hipchat, and Alexa, and can be baked into mobile and smart TV applications.

Sports-Aware TV Listings

RUWT?! identifies precisely which games are available on which channels, for all of the 2.5M combinations of cable/satellite provider and postal code across the US and Canada. Identifying the most exciting game is meaningless, if you can't articulate where your consumer can consume it.

Team Logos and Hex Colors

Yeah, we have those too.

Video Highlights

Whether its from leagues like the NBA and NFL, or networks like Big Ten and Pac-12, we track official accounts on YouTube for pre-game, in-game, and post-game videos. We then rely on the same "fuzzy" matching logic used in deciphering TV listings to identify the subject game, and make it available for easy consumption via the API.

  • Excitement Analytics

  • Development

  • Engineering

  • Brand Activation

Excitement Analytics

We invented Excitement Analytics in 2006, monitoring sports around the globe to find the most compelling games at any moment. The patented technology tracks every major sport, from the NFL to the NRL, from the NBA to the NBL, from Cricket to Car Racing. Whether it's overtime, a no-hitter, a close finish, a big upset, a huge rivalry, or the playoffs are on the line, our engines are monitoring every game so that your subscribers can not only plan ahead, but get a digital tap on the shoulder when they need to tune in.

Development

We have more than a decade of experience building sports-focused technology that delights fans. Whether its building smartphone and tablet apps for Telstra, or mobile-friendly HTML5 screens for Bleacher Report, we have the technical experience and horsepower to bring your vision to life.

Engineering

With a Global Infrastructure spread strategically across 10 cities around the globe, the RUWT?! API is built for speed and maximum uptime. Live since 2008, you can communicate with the "multilingual" API using the IDs and nomenclature of any major data provider.

We can break you free from legacy vendor lock-in, whether you get your sports data from Opta, STATS, or Sportradar; whether you get your TV data from TMS/Gracenote or Rovi.

Brand Activation

Digital Billboards across the country flashing UPSET! during March Madness? Check. Lighting up a skyscraper different colors based on game excitement? Done. Installing custom, wireless Excitement Meters on every TV in a Sports Bar? Child's play.

Sports can engage customers like no other genre, and we have the creativity to build the perfect campaign for your brand, regardless of the medium.